All of the bulletins that matter

IFA Berlin is among the most vital spots on the calendar for tech product launches, it is now began!

IFA, or Internationale Funkausstellung, is Europe’s greatest tech present. Held in Berlin over the primary few days of September every year, it is the place the place the largest manufacturers, like Samsung, LG, Sony and Philips, typically showcase the most recent client units and home equipment.

The present began in 1924 as a radio conference and, not like many rivals, is open to the general public. Meaning anybody can go and marvel on the newest and best expertise.

When is IFA 2023?

  • Press days: 30 – 31 August 2023
  • Public days: 1 – 5 September 2023

2023 marks IFA’s 99th occasion, and it is set to be one of many largest reveals ever with each inch of floorspace promoting out to exhibitors from throughout the buyer electronics business. ShowStoppers – the occasion that invitations manufacturers and media to a supporting occasion – may even be opening its doorways as soon as extra.

The present opens to the general public on 1 September, however the press is all the time invited a day or two beforehand (that means we’re there proper now). That is when a lot of the huge bulletins are made and product launches happen – in order that’s when it’s good to be looking out for all of the thrilling information.

All of the bulletins that matter from IFA 2023

Whereas there are nonetheless loads of conferences and bulletins to come back, there have been some huge launches already – these are those it’s best to learn about.


Philips Hue

Sensible lighting and residential safety are fairly intently linked, and Philips Hue Secure goals to make that even nearer with new cameras and sensors that may all hyperlink along with your Hue units to make an all-in-one answer. It is a compelling pitch, particularly if you have already got a Hue Bridge arrange and lights in place.



Whereas there will probably be loads of audio system launching at IFA this yr, not lots of them will be capable of match the JBL Authentics for its built-in pairing of Alexa and Google Assistant. Loads of audio system work with each, however having them each built-in makes it distinctive proper now, and tremendous useful. Read our full hands-on impressions here.

Venu 3 - Hero image



Garmin has taken the wraps off the Venu 3 and Venu 3S, its newest smartwatches, and so they look completely beautiful, with some ace new options. Sleep monitoring and training are being improved, whereas the addition of a speaker and microphone for the Venu 3 makes it far more practical for issues like calls and messages. All of that’s along with Garmin’s common peerless monitoring.

Sennheiser Ambeo Soundbar Mini 6


Sennheiser has launched a model new compact soundbar at IFA – the Ambeo Soundbar Mini, an excellent little little bit of package that sounds method richer than its dimension would make you suppose. We’ll have a full evaluate up very quickly, so maintain your eyes peeled for an in depth verdict.

roborock Q5 pro 2



Robotic vacuums aren’t going anyplace – and Roborock has climbed into place as one of many giants of the market. It is launched new fashions within the Q5 Pro and Q8 Max, and is harnessing AI to make its routing and navigation even quicker than ever.

What to nonetheless count on at IFA 2023

IFA is ongoing now, with bulletins each hour, however these are the showcases and shows that we all know are nonetheless to come back – so count on to study extra about merchandise from these acquainted names. We’ll replace this text as soon as they’re introduced!

Honor IFA BerlinHonor

  • Keynote: September 1 2023, 10 am CEST / 4 am ET

Honor has been teasing its Unfold Tomorrow event that’s going down on the present. The identify means that we’ll be seeing some foldable smartphone motion from the model, almost definitely a worldwide launch of the Magic V2.

Nonetheless, some rumours are saying we’ll see the introduction of a flip cellphone, just like the Galaxy Z Flip 5. At this level, they’re simply rumours, although. We’ll have to attend and see what materialises on the occasion.

ifa 2022 photo 15


  • Keynote: August 31 2023 11 am CEST / 5 am ET

Samsung has solely simply launched its Galaxy Z Fold 5 and Flip 5 units, together with its vary of Galaxy Tab S9 tablets, so we’re not anticipating a lot cellular tech from the Korean big at IFA 2023. Nonetheless, final yr, the model launched its Samsung Odyssey OLED G8 gaming monitor, so it is potential that extra screens or TVs might be on the playing cards for this yr’s occasion.

Sony Xperia 5 IV gets a solid discount in Black Friday sales photo 1Sony

  • Keynote: August 31 2023 3 pm CEST / 9am ET

Sony has a keynote occasion at IFA on August 31, however we do not know precisely what to anticipate from it. The corporate launched its compact flagship, the Xperia 5 IV final yr, so we’d count on to see the clunkily named Xperia 5 V at this yr’s occasion.

LG sustainable village IFA 2023



LG usually has an enormous presence on the present, and 2023 is trying prefer it’ll be no completely different. We all know that there will probably be a concentrate on sustainable tech this yr, however past that, it stays a thriller. Final yr, the model launched its 97-inch LG G2 Evo OLED in addition to LG OLED Flex, the first bendable OLED TV. It additionally confirmed off some modern and outlandish sensible dwelling merchandise just like the LG Styler Shoecase and Shoecare and the colour-changing LG MoodUp fridge.

Review photo 32



Asus has a presence on the present, however we’re undecided precisely what to anticipate but. On the 2022 occasion, Asus confirmed off the superior Zenbook 17 Fold OLED, so we’re anticipating extra spectacular notebooks, and we won’t assist however surprise if there will probably be extra foldable tech to feast our eyes on.

Lenovo ThinkPad X1 Fold photo 4



Lenovo had an enormous displaying at IFA 2022, revealing the Glasses T1 AR spectacles and the ThinkPad X1 Fold laptop computer with a 16-inch folding show, amongst many different merchandise. We’re anticipating loads of bulletins throughout the 2023 present, too.

Huawei Nova 10 Pro hardware photo 4



Huawei used final yr’s present to announce the Nova 10 and 10 Pro for Europe in addition to an up to date MateBook X Pro. We do not know what’s in retailer for IFA 2023 simply but, however we won’t wait to seek out out.

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